4.1a

Channel                        Prerevenure                Conversions

Selected                        Conversion                  Downloads

SEO                            Inbound Links                     500

                                    Query results

Social                          Fans (Facebook)                2,500    

                                    Friends (Myspace)             2,500

                                    Followers (Twitter)            5,000

Paid Search                  Click Throughs                 500

4.1b

Channel                                               

Selected                        Metrics                       

SEO                            Inbound Links

                                    Keywords

Social                            Mentions

                                      Direct messages

                                      Links posted

Paid Search                   Clicks

4.2a

Each Rival Red customer represents $8 in profit.

Assumptions:

1 in 25 search engine users will buy a book or music. (40% conversion)

1 in 25 Social media users will buy a book or purchase music. (40% conversion)

1 in 20 people who click on the paid ads will buy something. (50% conversion)

$8 profit/ 25 searcher= $.32

$8 profit/ 25 fans= $.32

$8 profit/ 20 clicks= $.40

4.2b

Channel                                                           

Selected            Download           Budget            Cost

SEO                   500                    $250               $.50

Social              10,000                  $200               $.02

Paid Search        500                      $3                 $.60

4.3

Channel                                                           

Selected            Download           Budget            Profit

SEO                   500                        $250               0

Social                10,000                   $200                0

Paid Search       500                        $300                0

Based on the above findings I concluded that my KPI Target is not feasible with the budget. I must add approximately 1,250 to my budget to reach my KPI Targets. I also need to add a paid employee to manage all of the campaigns which is an additional $300 month. I believe with these adjustments I will be able to reach my companies goals.