Media Plan Section 2

1.1

Rival Red’s media plan encompasses two main objectives, to introduce the world to the unknown writers, music and visual artist and to sell more books, art and music.

1.2

Rival Red’s goal is to create a social community of readers and art lovers.  By doing so we will be able to stay updated with customers interest, new trends, and new art. Rival Red second goal is to increase book sells by promoting individual art pieces from each book.

1.3

Because Rival Red has two objectives we have two key performance indicators.  The KPI for our first objective will be determined by the number of facebook friends in a group Rival Red will maintain and the number of followers on Twitter. The performance indicator for the company second objective will be measured in book sells.

1.4

In order to meet our first objective our target is to have 10,000 facebook friends in the group and 5,000 twitter followers. To meet our second objective our target is to sell 50 books or more a month.