Media Plan 3

1.Selected Channels

To achieve my campaign goals I have chosen to use Search Engine Optimization, Promotion, Social Media, and Paid Search.

SEO- To create the best opportunity for my website to be optimized by the top search engines I plan on back linking my website with all my artist websites.

Promotion- In every book my company sells there will be offer for a free DVD. The offer will only be accessible thru the companies’ site, driving more traffic directly to the site.

Social Media- MySpace- All of my music artist will have MySpace music pages linked to the companies’ website.

Facebook- Fan pages will be created for all my companies’ books, art, and music.  I will also use facebook ads to get my message out.

Twitter- The companies’ twitter page will feature updates on new books, art, and music.

Paid Search- To increase the organic SEO my company plans to buy pay-per-click advertising under the search terms Art, Art Gallery, Books, indie rock, publishing, and cool stuff.

Not Used

Email- I believe that e-mails are a waste of time because most people just delete them without reading them.

Display marketing- I don’t like the look of display advertising so I decided not to use any.

Affiliate Marketing-I didn’t have room in my budget for affiliate marketing.

2. Campaign Budget

            a. For the launch of the web campaign I have allotted $750.

b. I plan to spend up to $20 a day in paid advertising totaling $300. $200 will be spent on facebook ads.  The other $250 will go toward the promotional campaign.

c. My company plans to hire interns to maintain our web marketing campaigns.  However, I will personally update the twitter. I plan to average a minimum of 24 tweets a day.

3.Campaign Duration

Since my goal is to sell more books my campaign will only last for one month for each book.